You thought you were doing everything right by hiring a web designer, implementing SEO, and overhauling your site. Your visitor numbers are increasing, but those visitors aren’t turning into customers. Having an optimized, well-designed website is one matter; converting traffic is another. To do so, you’ll have to pay attention to how your audience is responding to the changes. Hundreds of sites have it down to a science, and here, you’ll learn what these high-converting sites are doing to succeed.
Web design is a profession where most people are of like mind, and it’s rare to encounter opinions that differ from your own. Designers, unfortunately, are sometimes guilty of designing for themselves, not for better SEO or for the client’s audience. While some of their methods catch on, others gradually flame out because they’re unable to stand up to what’s required of them.
On the other hand, a user-friendly site has a simple, yet impressive design. It is simple to navigate, and images have short load times. Through technological advances, these functions are available today, so if you’re behind the times, now is the right time to upgrade.
A targeted CTA drives the visitor to take a certain action, and the best sites only use one per page to minimize confusion. Your site, and your homepage in particular, should have multiple CTAs, but all should encourage the visitor to take the same action. By creating a feeling of urgency, you’ll make your readers feel as if they have to sign up or buy now. Audiences’ attention spans are shorter than ever, and in many cases, the CTA is the only real way to get them to notice you.
Some sites, even successful ones, are rather nondescript when they’re discussing results. If someone plans to make a purchase, they’ll likely want proof that it will help them in some way. A high-converting site uses case studies, numbers, and statistics to document the company’s success. Not only does it give you bragging rights, it allows you to go into detail as to how you can help your customers solve a problem.
A common mistake made by online sellers is making checkout unnecessarily complicated. If you suspect that your purchase process is partly responsible for your site’s low conversion rates, an examination of your abandoned cart stats will confirm it. When people leave before completing a transaction, your checkout may be to blame.
Successful, high-converting sites like Amazon keep purchase forms as short as possible, and they keep the number of click-through pages low. Using tools that allow buyers to save their card info is one great way to simplify the purchase process and encourage repeat business.
This is standard operating procedure for marketers, but those who aren’t in the field may not realize it. Today’s online brands often tend to focus site copy on products’ better, faster, and newer features, with no regard for the advantages provided to the user. On the other hand, a high-converting website’s copy is customer-focused. Which also comes back to the users geographical location, for example you are on this page looking for web design albury, so you need to find a company in the local area that can help you (that’s us by the way 🙂
It’s not all about how you see your company; it’s about helping visitors find the solutions they’re looking for. Talk directly to your visitors, telling them how your products and services can help. By taking the focus from the brand and putting it on customer service, you can build close connections that will undoubtedly result in increased conversions and more sales.
By veering the focus away from your brand and toward how you can help people, you can build a connection with your audience that will result in higher conversions to sales.
Often, minor adjustments are all that’s needed to turn visitors into customers. However, before implementing multiple strategies, take some time to assess your analytics. If your checkout procedure isn’t driving people away, from which point are they departing? Finding this out will help you decide where to make improvements.
It may help to have an expert assess your site to determine where issues may lie. Once you and your marketing team know why people aren’t converting, test strategies over the course of a few weeks to see what works. Conclusion
Having a high-converting website doesn’t require a billion-dollar marketing budget; all you have to do is pay attention to what customers are seeing when they are on your site, and then, make it as user-friendly and helpful as possible.
What You Need in Your Website Design to Start Converting Traffic
Web design albury can help start converting more customers if the design is “well done”. Once you’ve added in the top design elements to help with conversions, there’s still more you can do. There’s always room for improvement and ways to adjust the website. It’s still possible to fine-tune the website’s design and work on getting everything exactly right, so the conversion rate is as high as possible. Check out some of the ways to do this and then sign up to get more helpful information that can enable you to boost your conversion rate further.
Faster Loading Times Do Matter
Most people are generally impatient, especially when it comes to how long it takes for a website to load. To keep visitors on the website long enough to convert, make sure the website loads fast. Most people aren’t going to wait for more than a couple of seconds for a website to load, no matter what’s on it. Even a one-second delay can lead to a 7% reduction in conversions because of the number of people who will not wait for the page to load and, instead, look somewhere else for what they need. Even one second can be the difference between gaining a new customer or losing one to a competitor. There are free tools available online that can test the speed of the page as well as help troubleshoot any issues that may be slowing down the load time.
Is Your Website Responsive? It Should Be
Smartphone usage has exploded over the past decade, with most people having a smartphone they take everywhere with them today. Having a tiny computer in your pocket is fantastic when you need to look up something and has helped spur online shopping further, enabling more visitors to find your website no matter where they are. If your website isn’t responsive, though, visitors are going to be five times more likely to leave the website than to continue viewing it. More than half of all website traffic was on mobile devices in 2017, and that number is expected to rise. Due to the smaller screens, responsive designs are needed to ensure websites can be easily and conveniently accessed by anyone no matter where they might be. A good design includes responsive elements so visitors can have the same experience no matter if they’re viewing the website on a desktop computer, a tablet, or a smartphone.
Keep the Design Simple
The checkout process isn’t the only thing that should be kept simple. The entire website design should be as simple as possible. Anything that isn’t necessary for the design should be removed to create an uncluttered design. When there’s too much on the page, visitors don’t know where to look or what to click on, so they may get frustrated and leave the page. More than three-quarters of consumers say that the most important factor in the design is how easy it is for them to find what they want. The average person’s attention span is only 8 seconds, so the simpler the page is, the more likely it will grab their attention before they decide to go to another website. Use larger headlines, photos that grab the visitor’s attention, and an organized navigation system to keep visitors on the website longer.
Simple Doesn’t Mean Low-Quality, Especially for Photos
Keeping it simple doesn’t mean skimping on the elements of the design, just thinking carefully about what should be there. When it comes to photos, be sure to source high-quality images that are going to boost the entire look of the website. Photos make it far more likely that a visitor will contact a business for more information, so this is something that really can’t be overlooked. Compelling images, one study found, could boost the number of visitors to a website by as much as 94%. More visitors mean more customers, especially when the design for the website is done to boost the conversion rate as high as possible. No matter what photos are needed, make sure they are high quality and fit with the overall branding of the website. Any photos used should blend well with the overall design of the website, so they’re a part of it, not just something stuck on the page to take up white space.
Make the Photos More Personal
Choosing the right photos to use is crucial, and there’s more to it than just making sure they’re high quality. On the website, be sure to use photos that include faces. Photos that include faces, especially with emotions depicted in them, can help create an emotional connection with visitors to the website. Emotions are what drives consumer decisions, so an emotional connection will make it more likely the visitor will end up purchasing something from the website. The emotions depicted should fit with your branding, as should the overall photo, but this can be a very effective way to create more customers from those who visit the website.
Keep the Choices Simple Too
Along with a simple checkout process and simple overall design, keep the navigation for the website simple. Hick’s Law is one that’s followed by tons of website designers. This law says that the amount of time it takes for someone to decide is proportional to the number of choices they have. When someone has more options to choose from, it’s going to take them longer to decide. When there are too many choices, they’re likely to give up. There are choices all over a website, from what parts to read to deciding which link to click on. When it comes to the navigation of the website, fewer options are generally better. When visitors have fewer navigation options to choose from, they’re going to make a choice faster. This makes it more likely they’ll click on something and stay on the page longer, which increases the chance they’ll become a customer.
Keep Everything Consistent Across the Website
The website is often the visitor’s first view of the business, so it’s crucial for it to be a good introduction to everything the business has to offer, this especially applies to website design in Albury. This is where branding comes into play. Throughout the website design, make sure everything from the colors and fonts used to the style of images is consistent. A consistent design makes the website easier for visitors to use, can invoke an emotional response that encourages conversions, and get the visitor familiar with the branding for the business. Increased brand recognition follows even after the visitor has left the website, encouraging them to return and make a purchase. Beyond this, consistency can help the visitor be sure they’re still on the same website no matter which page they navigate to, which can help minimize confusion and lead to a higher conversion rate.
Know Where Your Visitors are Looking
Where to place everything on the website is just as important as what to put on it. Studies have been done to determine exactly how people view websites, including where their eyes tend to go as they view a website they haven’t been to before. Through these studies, it was discovered that the natural behavior when viewing a website is to look at it in an “F” pattern. They scroll from left to right at the top of the screen, move down to the page, looking over just a little bit and then look further down the page. Web designs can take advantage of this by making sure the most important parts of the website are along the lines visitors are more likely to look at. This helps grab their attention. When the call to action is included along these lines, for instance, it’s more likely visitors will act.
What Works for Photography Works for Websites
Another way to layout the website, especially when the design includes a large photo and text, is to use the rule of thirds commonly used by photographers. To use the rule of thirds, imagine the front page of the website divided into thirds vertically and horizontally. Content placed on the lines or at the intersections of these lines generally appear more interesting to viewers and grab their attention more. The four corners of the center square are the ones most likely to grab someone’s attention, so put a call to action button or anything else you want to focus on at one of these intersections.
All of the points here can help boost conversion rates by keeping visitors on the page longer and keeping them interested in what is on the website. However, some of them might be more effective than others for your website, depending on what you already have and what your visitors are looking for. Go through your website carefully or sign up for more information now to get expert assistance making your web design more effective. With the right changes and increased attention to every detail for the website, you can boost your conversion rates and start getting more customers for your business today.